Essential Guide to Effective Criminal Lawyer Marketing Strategies
Did you know that nearly 97% of people search for legal services online before deciding whom to contact? This statistic
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30+ High-Intent Criminal Defense Case Calls in 60 Days
Run By Lawyers, For Lawyers
Only Pay for Qualified Leads
Guaranteed Calls or We Pay Your Retainer
60-80% Lead To Case Rate
Proven Success with Top Law Firms
Only Pay for Qualified Leads
Guaranteed Calls or We Pay Your Retainer
60-80% Lead To Case Rate
Proven Success with Top Law Firms
↓↓↓ How We Prove ROI (The Profit Math) ↓↓↓
About Us
ROI Society was founded by a husband-and-wife team driven by a shared commitment to help law firms thrive. Jay brings years of expertise in digital marketing and ROI-focused strategies, while his wife Lia, a seasoned lawyer with a background in legal business development, complements his skills by offering a unique understanding of the legal industry. Together, they bridge marketing and legal insights, crafting tailored solutions that empower lawyers to attract and retain clients effectively. At ROI Society, client success isn’t just a goal—it’s the standard they work tirelessly to uphold.
Clients That Trust us
Join countless clients getting results like these ↓ ↓
Injury FIRM IN VEGAS & SEATTLE
- Consistently generating 22-45 cases per month.
- Successfully acquired multiple million dollar cases, the highest being over 3 million.
- Improved site speed from an F rating to a 99/100 on GTMetrix.
- Aiming to secure top 3 spots on Google Maps for major injury lawyer keywords in a highly competitive market.
- Established a CRM system to track all calls, automate follow-up processes, and measure the true ROI of advertising campaigns, including text responses to missed calls.
Before (Click to Zoom)
After (Click to Zoom)
Before (Click to Zoom)
After (Click to Zoom)
criminal defense FIRM IN VEGAS
- Client had decent performance, but we wanted to grow further. Client wanted to generate 30 cases/mo up from 20.
- After one consult call, we increased monthly cases by 50% the following month to hit his goal exactly at budget.
- Impressed by the results, the client chose to double down by investing in accelerated SEO services for both of his law firms.
- Setup cost per qualified call LSA ads
defense FIRM IN NEVADA
- Client wanted an addition 5-10 cases per month on $1.5k ad spend.
- We achieved 7 in the first month, and then 10+ each month thereafter.
- We have been so successful with case leads that he's constantly working with them, which has made it a challenge for us to reach him!
- $120 per qualified call, about 75% turn into cases.
- $60-80 record sealing leads.
(Click to Zoom)
(Click to Zoom)
About Us
ROI Society was founded by Lia, a seasoned lawyer with expertise in legal business development, and her husband Jay, a digital marketing expert. Together, they’ve combined their skills to develop a proven system focused on maximizing ROI, profit margins, and steady case growth for law firms of any size. Their ultimate goal is to be the trusted, long-term marketing partner that criminal defense lawyers rely on for consistent success.
Testimonials
I have been using The ROI Society for their SEO services, and my experience has been nothing short of outstanding. The team consistently works with my law firm to improve our website's results and drive targeted traffic while providing clear guidance on how we can enhance our performance in Google rankings. Thanks to their efforts, I am already seeing significant results that have positively impacted my business. Their expertise and dedication to achieving our goals have exceeded my expectations, and their proactive approach ensures that we're always moving in the right direction. Overall, I am extremely satisfied with their services and highly recommend The ROI Society to any business looking to elevate their online presence. This team truly delivers results!
Ozzie FumoPitaro & Fumo Law 
Great team! They do very well with SEO and google pay per click. Very quick to respond and always on top of it. I would highly recommend to anyone who needs their service.
Kris HelmickPacific West Injury Law 
This company will help your business grow tremendously. I rely on them heavily for the success of my law firm. They have met all expectations and continue to come up with new ways to gain more clients. They have a great team that works diligently together to get the best results. Their communication is good too as they respond pretty quick to emails sent to them. Jay, Will, and Gio; along with others get the job done. I would recommend these guys to any firm that is just starting up or wants to increase the amount of clients coming in.
Ryan HelmickThe Defense Firm 
We have used ROI society for our business for services such as CRM, google ads, SEO, web design...and they have been proven to be successful. It has created structure for our business and their team is always responsive day in and day out. Definitely recommend their services to everyone.
Andre SerhalThe Defense Firm 
Testimonials
I have been using The ROI Society for their SEO services, and my experience has been nothing short of outstanding. The team consistently works with my law firm to improve our website's results and drive targeted traffic while providing clear guidance on how we can enhance our performance in Google rankings. Thanks to their efforts, I am already seeing significant results that have positively impacted my business. Their expertise and dedication to achieving our goals have exceeded my expectations, and their proactive approach ensures that we're always moving in the right direction. Overall, I am extremely satisfied with their services and highly recommend The ROI Society to any business looking to elevate their online presence. This team truly delivers results!
Ozzie FumoPitaro & Fumo Law
Great team! They do very well with SEO and google pay per click. Very quick to respond and always on top of it. I would highly recommend to anyone who needs their service.
Kris HelmickPacific West Injury Law
This company will help your business grow tremendously. I rely on them heavily for the success of my law firm. They have met all expectations and continue to come up with new ways to gain more clients. They have a great team that works diligently together to get the best results. Their communication is good too as they respond pretty quick to emails sent to them. Jay, Will, and Gio; along with others get the job done. I would recommend these guys to any firm that is just starting up or wants to increase the amount of clients coming in.
Ryan HelmickThe Defense Firm
We have used ROI society for our business for services such as CRM, google ads, SEO, web design...and they have been proven to be successful. It has created structure for our business and their team is always responsive day in and day out. Definitely recommend their services to everyone.
Andre SerhalThe Defense Firm
Get 30+ High-Intent Criminal Defense Case Calls in 60 Days
Our Ideal Client Partnership
We partner best with law firms that are ambitious, growth-driven, and ready to take their practice to the next level. While we can assist firms with smaller budgets or modest goals, our services are designed to deliver the greatest impact for those who are fully committed to scaling.
The ideal client communicates openly, provides clear goals, and understands the long-term value of our work. They recognize the importance of ROI, including the lifetime value of leads, and how this drives referrals, positive reviews, and sustained growth. To compete effectively in the market, we seek law firms that are ready to balance profit margins with case volume, ensuring we can maximize results together.
Legal Marketing Strategies
Top Strategies for Criminal Defense Attorneys to Build a Powerful Network
Building a network as a criminal defense attorney is essential for career growth and success. While legal expertise and courtroom
Maximize Your Criminal Defense Success: Top Tech Innovations for 2025
In the fast-paced world of criminal defense, staying ahead of the curve isn’t just about keeping up with the latest
Embarking on your journey
with ROI Society is seamless
Get 30 Case Leads in 60 Days – Here’s How We Deliver
1. Book a Consultation Call
Schedule a quick, no-obligation call to discuss your practice's goals and how we can generate 30 high-intent case calls in 60 days.
2. Tailored Strategy Development
Based on your needs, we’ll create a customized plan designed to deliver the results you’re looking for, ensuring your practice gets the cases it needs.
3. Flexible Partnership Agreement
Once you're ready to move forward, we’ll finalize a simple agreement tailored to your practice, making sure our strategy aligns perfectly with your business objectives.
Benefits
The ROI Value
- Fast Campaign Setup - live within 1-2 weeks
- Quick Results for your business
- Custom Marketing Campaigns
- Accurate ROI Estimates
- Easy ROI Tracking
- Fast & Effective Customer Support
Get 30+ High-Intent Criminal Defense Case Calls in 60 Days
At ROI Society, we specialize in turning your marketing spend into a high-powered engine for revenue generation.