With so many options to market your event, its easy to overlook an optimal strategy.
Implementing digital marketing however, can be a strong asset to your event's marketing plan. Most likely, you're selling tickets online, but what's driving them to the checkout page?
At ROI Society, its our job to do just that. Event attendance, ticket sales, and max ROI are goals we both share.
Clients That Trust ROI Society
Event Marketing Services For Any Event
Concert Marketing & Advertising
Venue Marketing & Advertising
Sell Tickets on Facebook
Facebook Event Marketing
Social Media Event Marketing
Digital Marketing Services
Event Page Marketing
Search Engine Optimization
In their first month of services, we produced over $6,000+ in ticket sale revenue on $330 ad spend for Love Yoga Festival with facebook advertising.
- Festival tickets priced at $200 each.
- Average 2 tickets purchased per customer ($400/customer)
- Some ads cost per ticket sale as low as $3.90 for an insane 8,200% return on investment!
- $51,227 in net ticket sales, $60k+ overall festival revenue doubling the past three years total revenue.
- Just under $5,000 in ad spend for a x10 return on investment
- Client increased marketing budget by 600% for the next year
Why Go Digital for Event Marketing?
Digital marketing has technology and efficiency that surpasses all other forms of marketing.
No more wasting money on reaching audiences that will never attend your event. Why would you want to pay for your marketing to reach a Beethoven fan when you're promoting a metal concert?
Digital marketing is the easiest platform to track your results and measure ROI. By defining the revenue per ticket sold, you can match your revenue to the cost of running your ad.
Targeting Your Perfect Audience
Digital marketing lets you target your exact audience for your event.
We have the capability to target by location, age, demographic, interests, behaviors & more! In the entertainment industry, the main performers have large social media followings which qualify them to be targeted with ads.
Retarget any visitors from your website, ticket page, or landing pages. Retargeting produces the highest amount of return for the lowest cost. Retarget customers who left tickets in their cart but forgot to complete their purchase with a custom reminder ad!
Optimizing Your Event Marketing Plan
Its not enough to set up your marketing and leave it unattended. At ROI Society, we continuously perform A/B split testing to get you the best results possible.
Ex. Ad A targets interest in the performer and Ad B targets interest in a similar performer. We shut off the lower performing ad, keep the winning ad, and retest the winner against new targeting. This ensures that we explore all possible audiences and quickly stick with the best ROI.
Ad images and ad copy are dynamically split tested, which means our system automatically determines the best creative for your campaign without skipping a beat!
"The ROI Society team really helped me look and feel more professional. They helped increase traffic to our social media pages as well as our website. They also created a digital marketing campaign that helped us increase sales significantly Year over year. I highly recommend them."