Targeting potential new customers through Facebook is an essential part of a social media marketing strategy. Our experts will tailor your campaign to reach your target client while keeping to your budget. By targeting ads to your ideal clientele, we find the leads that are most likely to convert.
Why Advertise on Facebook?
Build Email Lists
Building email lists is tough. Let Facebook do it for you. Facebook Ads Manager will help you generate leads that are great for email marketing.
Create Brand Awareness
The first step in sales is to get your business noticed. Facebook makes it easy. Create advertisements based on demographics, interests, location, and more.
Boost Online Sales
Utilize Facebook advertisting to draw traffic to your website. Today, millions of consumers shop and buy primarily online.
Pinpoint Your Target Audience
Facebook Advertising gives you the opportunity to broaden and narrow your advertisements as much as you please. However, digital marketing experts can help you decide the perfect audience scope. Facebook gives the option of choosing from multiple audience types allowing businesses to tailor their ads to their digital marketing needs.
Custom audiences are created from a list of your current customers. These customers already familiar with your brand and have connected with your business in some way. You can gather information for your custom audience by linking Facebook to your website, app traffic, or custom list.
After creating a custom audience, Facebook gives you the ability to create a lookalike audience. Lookalike audiences are the best way to attract new customers based on the qualities of your current customers. You can target your lookalike audience to be narrow and have very close qualities to your custom audience, or you can broaden your potential reach but reduce the amount of similarities
Digital marketing campaigns take time and effort. They don’t always get the results you want right away. That’s why we are here to help. Our marketing experts are here to recapture potential customers after they have left your site. Unfortunately, most of the time shoppers are not quite ready to buy a product or service the first time they land on a webpage. It is up to a marketing expert to evaluate those consumers and draw their attention back to your website.
Our team will utilize Facebook pixel to monitor what leads have provided traffic to your site but did not become a customer. From there, we will work to remind those consumers of your product or service with the intention of driving sales.
Split Testing Your Facebook Campaigns
Split testing is the practice of publishing two of the same ads with one verifying element. The campaigns are tested against one another to see which one delivers more results. From there, marketers can analyze and improve the advertisement to ensure clients are getting the most for their money.
ROI Society has been split testing ads since our first local campaign. Our team understands the strategy behind it, and how to make alterations to ads that will only improve their ranking. We will monitor ads on a regular basis to generate the highest ROI possible.
The ROI Society Advantage
We truly believe we can benefit your business. As a company we hold the philosophy that we are a team. As our client, we promise to give you the same treatment. ROI Society is about finding long lasting partnerships that benefit each other based on our core values of honesty, integrity, and respect.
As a business ourselves, we understand the importance of working with a company you can trust. In order to foster a relationship with our clients, we offer free ROI estimates, detailed reports at the end of a campaign, and a promise to always put our clients first.