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Marketing for criminal defense attorneys

Generate high-value criminal defense leads with targeted campaigns that reach people when they need a lawyer most.

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Trusted by leading businesses
PWIL
702TRAFFIC
The Defense Firm
Pitaro & Fumo Law
Seidlich Law
What we do

Criminal defense marketing that works

01

Emergency Search Ads

Capture high-intent leads from people searching for criminal defense help right now.

02

DUI/DWI Campaigns

Targeted campaigns for the highest-volume criminal defense practice area.

03

Local SEO Dominance

Rank #1 in map packs for criminal defense searches in your jurisdiction.

04

24/7 Lead Capture

Chatbots and forms that capture leads around the clock โ€” because arrests don't wait.

05

Reputation Building

Testimonials, case results, and content that build trust before the first call.

06

Retargeting Funnels

Stay top-of-mind with prospects comparing attorneys during their decision process.

$120
Cost per qualified call (Nevada client)
75%
Call-to-case conversion rate
50%
Monthly case volume increase
10+
Cases per month on $1.5K spend
Our process

How it works

Step 01

Market Analysis

Analyze your local market, competition, and highest-value case types.

Step 02

Campaign Architecture

Build search, social, and SEO campaigns tailored to criminal defense.

Step 03

Launch & Monitor

Go live with real-time lead tracking and rapid follow-up systems.

Step 04

Optimize for Cases

Refine targeting toward the case types that generate the most revenue for your firm.

Case study

Criminal Defense Firm (Nevada) โ€” real results.

Criminal Law
criminal defense firm (nevada) ยท results.png
10+
Cases per month
$120
Cost per qualified call
75%
Call-to-case conversion
$60-80
Per expungement lead
01
Cases per month
10+
02
Cost per qualified call
$120
03
Call-to-case conversion
75%
04
Per expungement lead
$60-80
What clients say

Results that speak for themselves.

"I have been using The ROI Society for their SEO services, and my experience has been nothing short of outstanding. Thanks to their efforts, I am already seeing significant results that have positively impacted my business."
Ozzie Fumo
Attorney, Pitaro & Fumo Law
"This company will help your business grow tremendously. I rely on them heavily for the success of my law firm. They have met all expectations and continue to come up with new ways to gain more clients."
Ryan Helmick
Attorney, The Defense Firm
"Great team! They do very well with SEO and Google pay per click. Very quick to respond and always on top of it. I would highly recommend to anyone who needs their service."
Kris Helmick
Attorney, Pacific West Injury Law
FAQ

Frequently asked,
plainly answered.

Quick answers to common questions. Every consultation is free, no high-pressure pitching.

Can you target specific charge types? +
Yes. We create separate campaigns for DUI, drug charges, assault, theft, and other practice areas so you control budget allocation by case type.
How fast can leads come in? +
Google Ads campaigns can generate leads within days of launch. SEO results typically build over 3-6 months but deliver compounding returns.
Do you handle after-hours leads? +
Yes. We set up 24/7 lead capture with AI chatbots and automated follow-up sequences so no lead slips through.
What areas do you cover? +
We work with criminal defense attorneys nationwide. Our strategies are customized for your specific jurisdiction and competitive landscape.
Ready to scale?

Your next big leap
begins with a conversation.