From Search to Sentencing: Content Funnels in Criminal Defense SEO
The journey from Google search to client consultation is no accident—it’s a structured path built through intentional content funnels. For
Guaranteed Case Appointments or You Don’t Pay.
criminal & injury marketing & intake guides
Run By Lawyers, For Lawyers
- Case Appointments Booked Directly On Your Calendar
- 24/7 Bilingual Lead Qualification & Follow Up
- FREE: SEO, CRM, Email, SMS, Ad Manager, Live Chat, & Landing Page
- No Charge On Missed Appointments
Only Pay for Qualified Leads
Guaranteed Calls or We Pay Your Retainer
Proven Success with Top Law Firms
BOOKING BONUS:
Get a FREE Legal Marketing Guide for just for booking your call! Serious law firms only. Schedule your call to learn how we can generate 10-20+ cases for you.
Get 10-20+ Injury & Criminal cases In 60 Days
Run By Lawyers, For Lawyers
Only Pay for Qualified Leads
Guaranteed Calls or We Pay Your Retainer
Proven Success with Top Law Firms
BOOKING BONUS:
Get a FREE Legal Marketing Guide for just for booking your call! Serious law firms only. Schedule your call to learn how we can generate 10-20+ cases for you.
Get 10-20+ Injury & Criminal cases In 60 Days
Only Pay for Qualified Leads
Guaranteed Calls or We Pay Your Retainer
33-50% Lead to Appointment %
Proven Success with Top Law Firms
↓↓↓ How We Prove ROI (The Profit Math) ↓↓↓
BOOKING BONUS:
Get a FREE LSA Ads Best Practices Guide for booking your call!
Serious law firms only. Schedule your call to learn how we can generate 10-20+ cases for you. We’ll ask seven quick questions to see if we’re a good fit.
Clients That Trust us
What we do
Leads screened and junk discarded; booked directly on your calendar
Appointment reminders are sent, and our team follows up on leads that go cold
(Just attend appointments and close clients)
Regular performance review calls.
Google Ads & SEO
Method: Search Engine Marketing
Only pay us when a client shows for the appointment.
"How Are These Idiots Going to Burn My Money?"
How Hiring A Marketing Agency Fails:
- Poor Campaign Management
- Unrealistic Promises
- Weak Lead Qualification
- Lack of Communication
- No Lead Follow-Up
- Unable To Track ROI
Is Your Firm a Good Fit?
- Case signing rate of 50%+
- Medium to high-income market
- County population of 1 million+
- 4.5+ Google maps rating
- 100% dedication to firm growth
- Positive attitude and open-minded collaboration
- Not in a no fault state (injury only)
Join countless clients getting results like these ↓ ↓
Injury FIRM IN VEGAS & SEATTLE
- Consistently generating 22-45 cases per month.
- 50% year over year case growth
- Successfully acquired multiple million dollar cases
- Improved site speed/SEO score from a D rating to a 99/100
- 5-10+ cases from SEO per month
- Sticky notes to CRM for intake optimization
- Tripled Seattle's profit per case in under 3 months
Before (Click to Zoom)
After (Click to Zoom)
Google Ads (Click to Zoom)
Google LSA (Click to Zoom)
criminal defense FIRM IN VEGAS
- Increased cases 50% in the first month from 20 to 30
- Doubled SEO traffic in one year
- $100 per LSA lead (2025)
- $85 per google ads lead (2025)
- CRM Intake Optimization – fixing a 12% lead to consult rate to 36%+ to triple cases
defense FIRM IN NEVADA
- Client wanted an addition 5-10 cases per month on $1.5k ad spend.
- We achieved 7 in the first month, and then 10+ each month thereafter.
- We have been so successful with case leads that he's constantly working with them, which has made it a challenge for us to reach him!
- $120 per LSA lead.
- $25-40 record sealing leads.
(Click to Zoom)
(Click to Zoom)
FREQUENTLY ASKED QUESTIONS
How can I trust your experience if you're new to my market?
We analyze similar markets to identify success factors. Refer to the “Is Your Market a Good Fit” criteria.
How many case-signing appointments do you guarantee?
Targets are set during the discovery call based on your budget, local demand, historical data, and intake efficiency. These are credited if no appointment shows; power appointments booked on my calendar.
What does the onboarding process look like?
We do a quick one-time onboarding and sync your calendar to our system.
How are appointments actually booked on my calendar?
We handle everything—from ad click to intake—then pre-screen and schedule qualified leads directly onto your calendar.
What happens if someone doesn’t show up to their appointment?
You only pay for leads who actually show. No-shows and unqualified bookings are on us, not your wallet. We will continue to follow up to rebook the lead.
What qualifies as a “shown appointment”?
An individual who matches your firm’s criteria, completes intake, and attends their scheduled consultation via phone or in person.
How do you ensure the leads are high intent?
We use your pre-qualification questions and can add anything missing (e.g., seriousness level, budget).
Do I have to manage ads or landing pages myself?
No. All ad management, custom landing pages, SEO, and CRM automation are handled for you—completely done-for-you.
How soon can I start receiving appointments?
Most clients see appointments within the first week, but it’s not guaranteed.
What happens if I don’t close any clients?
That’s what our check-in calls are for: review outcomes, adjust screening, and ensure leads match your services.
Is there any long-term commitment or contract?
No long-term contracts. Stay as long as we deliver. We earn your trust with performance, not paperwork.
What we Solve
Eliminating intake time wasted on unqualified leads.
Addressing inconsistent lead flow, high advertising costs, intake inefficiencies, and poor reputation management.
Reducing excessive focus on marketing over practicing law.
Removing the hassle of managing multiple marketing vendors.
About Us
ROI Society was founded by Lia, a seasoned lawyer with expertise in legal business development, and her husband Jay, a digital marketing expert. Together, they’ve combined their skills to develop a proven system focused on maximizing ROI, profit margins, and steady case growth for law firms of any size. Their ultimate goal is to be the trusted, long-term marketing partner that criminal defense lawyers rely on for consistent success.
About Us
ROI Society was founded by Lia, a seasoned lawyer with expertise in legal business development, and her husband Jay, a digital marketing expert. Together, they’ve combined their skills to develop a proven system focused on maximizing ROI, profit margins, and steady case growth for law firms of any size. Their ultimate goal is to be the trusted, long-term marketing partner that criminal defense lawyers rely on for consistent success.
Testimonials
I have been using The ROI Society for their SEO services, and my experience has been nothing short of outstanding. The team consistently works with my law firm to improve our website's results and drive targeted traffic while providing clear guidance on how we can enhance our performance in Google rankings. Thanks to their efforts, I am already seeing significant results that have positively impacted my business. Their expertise and dedication to achieving our goals have exceeded my expectations, and their proactive approach ensures that we're always moving in the right direction. Overall, I am extremely satisfied with their services and highly recommend The ROI Society to any business looking to elevate their online presence. This team truly delivers results!
Ozzie FumoPitaro & Fumo Law 
Great team! They do very well with SEO and google pay per click. Very quick to respond and always on top of it. I would highly recommend to anyone who needs their service.
Kris HelmickPacific West Injury Law 
This company will help your business grow tremendously. I rely on them heavily for the success of my law firm. They have met all expectations and continue to come up with new ways to gain more clients. They have a great team that works diligently together to get the best results. Their communication is good too as they respond pretty quick to emails sent to them. Jay, Will, and Gio; along with others get the job done. I would recommend these guys to any firm that is just starting up or wants to increase the amount of clients coming in.
Ryan HelmickThe Defense Firm 
We have used ROI society for our business for services such as CRM, google ads, SEO, web design...and they have been proven to be successful. It has created structure for our business and their team is always responsive day in and day out. Definitely recommend their services to everyone.
Andre SerhalThe Defense Firm 
Testimonials
Their expertise and dedication to achieving our goals have exceeded my expectations, and their proactive approach ensures that we're always moving in the right direction. Overall, I am extremely satisfied with their services and highly recommend The ROI Society to any business looking to elevate their online presence. This team truly delivers results! [...]
Ozzie FumoPitaro & Fumo Law 
Great team! They do very well with SEO and google pay per click. Very quick to respond and always on top of it. I would highly recommend to anyone who needs their service.
Kris HelmickPacific West Injury Law 
This company will help your business grow tremendously. I rely on them heavily for the success of my law firm. They have met all expectations and continue to come up with new ways to gain more clients. They have a great team that works diligently together to get the best results. [...]
Ryan HelmickThe Defense Firm 
We have used ROI society for our business for services such as CRM, google ads, SEO, web design...and they have been proven to be successful. It has created structure for our business and their team is always responsive day in and day out. Definitely recommend their services to everyone.
Andre SerhalThe Defense Firm 
Guaranteed Case Appointments or You Don’t Pay.
BOOKING BONUS:
Get a free comprehensive Intake & Marketing Guide for Law Firms when you book your call.
Our Ideal Client Partnership
- We partner best with ambitious, growth-driven firms dedicated to scaling
- Strong communication, sets clear goals, and values long-term ROI
- Understands lifetime value of cases, driving referrals, reviews, and sustained growth
- Can balance profit margins with case volume for maximum results
Legal Marketing Strategies
Mastering How to Calculate ROI on Criminal Defense Marketing Campaigns
In today’s competitive market, criminal defense law firms can’t afford to guess where their marketing dollars are going. Every click,
Criminal Law Podcasts: The New Frontier for Lawyer Branding Success
The legal world is changing fast, and today, lawyers aren’t just expected to know the law; they’re expected to communicate
Informational Shorts
Informational Shorts
PODCAST
How We Prove ROI
(The Profit Math)
Guaranteed Case Appointments or You Don’t Pay.
1. Book a Consultation Call
Schedule a quick, no-obligation call to discuss your practice's goals.
2. Tailored Strategy Development
Based on your needs, we’ll create a customized plan designed to deliver the results you’re looking for, ensuring your practice gets the cases it needs.
3. Flexible Partnership Agreement
Once you're ready to move forward, we’ll finalize a simple agreement tailored to your practice, making sure our strategy aligns perfectly with your business objectives.
Guaranteed Case Appointments or You Don’t Pay.
BOOKING BONUS:
Get a free comprehensive Intake & Marketing Guide for Law Firms when you book your call.
At ROI Society, we specialize in turning your marketing spend into a high-powered engine for revenue generation.