Saw Escape Room — $1.9M in extra revenue.
Two years of relentless optimization across social ads, Google Ads, and email marketing — producing compounding returns and a world-class creative system.
Get results like theseWhat hyper-optimized marketing looks like in production.
Saw Escape Room is an immersive entertainment brand operating in one of the most competitive local markets in the country. When they came to ROI Society, they already had advertising in place — but it was underperforming, fragmented, and leaving significant revenue on the table.
Over two years of continuous management, we rebuilt every channel from the ground up — testing relentlessly, refining creative at scale, and engineering a full-funnel system that turned every marketing dollar into a measurable return. The result: $1.9M in additional revenue and a creative infrastructure that compounds month after month.
$1.9M in extra revenue.
800 ad variants.
Social advertising was the backbone of the Saw Escape Room growth engine. We didn't just run ads — we built a creative testing system designed to surface winners at scale, then squeeze every dollar of return from the best performers.
Over the course of two years, we conducted approximately 100 split tests across 800 ad variants. Every headline, image, video hook, audience segment, and placement was methodically tested and iterated. The end result was a hyper-optimized creative system that could predict performance before launch.
2.8:1 to 8.7:1 ROAS.
210% revenue growth.
When we inherited the Google Ads account, it was running at a 2.8:1 ROAS — passable, but far from optimized. The campaign structure was bloated, keyword targeting was too broad, and there was no systematic approach to bid management or ad copy testing.
We restructured the entire account from scratch — consolidating campaigns, tightening keyword match types, building granular ad groups around high-intent queries, and implementing a rigorous bid strategy tied to actual conversion value.
60:1 ROI.
The highest-leverage channel.
Email is often the most underutilized channel in entertainment marketing. Most businesses send occasional blasts and call it a strategy. We built a lifecycle and behavioral email system that became the single highest-ROI channel in the entire marketing stack — returning sixty dollars for every dollar invested.
The key was moving beyond broadcast email and into event-triggered automation. Every customer interaction — a site visit, an abandoned booking, a completed experience, a birthday — became an opportunity to re-engage with precisely timed, relevant messaging.
Every channel working together. Compounding.
The Saw Escape Room case study is not about any single channel winning in isolation. It is about social ads feeding the retargeting engine, Google capturing high-intent demand, and email re-engaging every customer who entered the funnel. Each channel amplified the others.
Over two years, this system produced $1.9M in additional revenue — not through one lucky campaign, but through thousands of small optimizations compounding into an outcome that transformed the business.