Case study:
Injury lawyer
ROI Estimate Utilization:
- Accurately determined ad spend requirements to achieve target number of cases and cost per case.
Click Fraud Resolution:
- Resolved a year-long click fraud issue, leading to more effective ad spend.
- Consistently generating 25-30 cases per month.
Q4 2023 Performance:
- Successfully acquired several large cases, ranging between $500k-$850k, and two cases exceeding $1 million.
- 105 cases in December
SEO Improvement:
- Addressed a significant SEO setback caused by a previous agency’s site redesign, which had overwritten crucial optimizations and led to a 35% drop in organic traffic.
- Improved site speed from an F rating to a 99/100 on GTMetrix, positively impacting ad performance and overall site functionality.
Content and SEO Strategy:
- Producing 33 blogs per day, building numerous backlinks, thereby enhancing rankings, traffic, and domain authority.
Local SEO Goals:
- Aiming to secure top 3 spots on Google Maps for major injury lawyer keywords in a highly competitive market.
CRM System Implementation:
- Established a CRM system to track all calls, automate follow-up processes, and measure the true ROI of advertising campaigns, including text responses to missed calls.
