Case study:
Repare Skincare's Marketing Success Story
- Leveraged Google Shopping for a significant sales boost.
- Optimized website for higher conversions and recurring revenue.
- Found the most profitable ad spend ratio at $3:1.
- Implemented and refined successful email and SMS marketing strategies.
- Achieved substantial sales growth, exceeding $1K/day.
- Assisting in the client's expansion into new business ventures.
Key Strategies and Outcomes:
- Initiated Google Shopping Ads: Identified Google Shopping as a lucrative platform for Repare, significantly boosting sales.
- Optimized Landing Page: Enhanced the landing page using existing site assets, improving conversions. Added subscription discounts to encourage recurring revenue.
- Profit Margin Experimentation: Tested various profit margins ($2:1, $3:1, $4:1), finding $3:1 to be the most profitable, balancing traffic acquisition cost and profit per sale.
- Email & SMS Automations: Implemented automated marketing strategies like abandoned cart emails, welcome series, and newsletter advertorials. Achieved a 15-20% opt-in rate through rigorous split testing.
- Impressive Sales Growth: Achieved over $1,000 daily sales approaching Christmas, totaling $30-35K per month.
- Growing Customer Base: Expanded the email list to over 20,000 subscribers, with rising subscriptions and compounding revenue.
- Ongoing Developments: Working on a website redesign, enhancing product selection functionality, and initiating SEO services to outpace competitors.
- Expansion to New Business Ventures: The client’s profits enabled them to invest in a new franchise business, which ROI Society is also supporting.
